Marketing Guru Mark Stevens describes how to create an effective marketing campaign using ROI tools that he has developed through examples.  Stevens will define the real meaning and the true goal of marketing: not a creative exercise designed to win awards but instead a strategic process focus solely on generating ROI and thus growing a business.

Mark will expose the myths and underline the realities of marketing that builds and sustains scalable enterprises.An informative discussion on ways to improve all aspects of your marketing strategies. 

Live Skype / Web conference calls with agents from overseas (China, India, Russia, Brazil, Mexico, Canada, Korea)

 Communicating the excitement and possibilities of an investment opportunity to a global audience is challenging.  But it’s as important to “tell the story” and “share the dream” as it is to convey the numbers and provide the spreadsheets.

How do you connect with foreign investors who may be looking at dozens of investments?  How do you stand out from the rest?  How do you make sure your project or property is put into the most positive light?

First, you need to have a great story to tell.  Just like a TV news report, you need “an angle” and a way to succinctly share your unique selling points.  Next, you need to communicate that story using compelling words and images that have universal appeal.  Quality of life, aesthetic beauty, warmth and humor—these are traits and attributes that transcend cultural differences and they need to be reflected in the communications you deliver.  Finally, you need to appeal to the investor with a “what’s in it for them” message.  If you achieve these key communication goals, you will captivate and capture your overseas investors.

So how do you get the word out and package the message in a fresh and accessible way?  It’s not like it used to be where you could throw together a brochure and some photographs and call it an investment package.  Digital and social media have changed all that.  Today, investors from Dubai to Shanghai want to see and experience the project or property with a great video.  They want to know more about your track record and past successes.  They want to be kept current and updated on the progress of the project through their local social media sites.  They may want to see and hear how customers and consumers are responding as well. And they want to access it not only in English but in their native language as well.

Today, social media is more than just Facebook, Twitter and LinkedIn.  We’ll share real actionable strategies your organization can use in e-marketing, Search Engine Optimization (SEO), target advertising, social and group targeting and web PR.

In short, when it comes to reaching out to potential investors, you have to learn to speak their language, literally and figuratively.  In this section of Media and Marketing Day you’ll discover how to achieve all of your project marketing and communication goals through video, print and the web.

You’ll also learn how to appeal to key investment markets—including China where we’ll get insights from a team of Shanghai-based Americans who have firsthand knowledge of how Chinese investors typically like to receive and review investment opportunities.

Are you ready for your close up? Do you know your “elevator pitch” backwards and forwards?  What would you say if you were interviewed on camera for broadcast or the web?  You may have the chance to take the stage during this session, to practice answering questions in a newsroom setting.  Having the right answer can make all the difference when you’re seen and heard by your prospective investor.

Want to see how this all comes together?  During our session you’ll see a real case study—how Creative Word & Image (cwi.me) took a project through the marketing and media process, using video to establish credibility and create excitement, an easy to navigate website/landing page that encourages sharing and leverages search, and social media to pull it all together.  Looking forward to a fun and interactive session!

It's Mardi Gras 365 days a year at this authentic reproduction of New Orleans' favorite watering hole. Pat O'Brien's^® is the home of the world-famous Hurricane^® drink and the "Flaming Fountain™" patio, a picturesque courtyard that will have you believing you're in the middle of Bourbon Street.

The Briars Suite

The Briars Suite, located on the second floor above Pat O's Courtyard Restaurant, is an elegant double parlor decorated in French-European style with a complete bar, copper topped grand piano, and private Bourbon Street balcony. Each parlor features a black marble fireplace, highly polished wood floors and beautiful antique chandeliers.

The Courtyard Restaurant, with its exclusive Bourbon Street entrance, is an authentic French Quarter courtyard, abounding with lush foliage, enhanced by a flaming fountain and festive Courtyard Bar.

MSCO  is a business-driven, entrepreneurial-minded marketing and business advisory firm relentlessly driven to accelerate the growth of our clients. For nearly two decades, we have applied a proprietary methodology that serves as a powerful catalyst for:

• Taking companies of all sizes from one level of revenues and profitability to the next.
• Introducing new companies and their products/services to the marketplaces.
• Reviving companies that have lost their forward momentum.
• Restructuring sales and management functions and structures.

Under our strategic umbrella, we offer a suite of integrated services including:

• Branding
• Public Relations
• Advertising
• Internet Marketing
• Website Development
• Market Research

 Board Member Kathy Tsao of the Asian Real Estate Association of America will discuss their outreach efforts to educate their members on the EB-5 and other investment opportunities in the United States and how they can properly communicate those opportunities to their foreign clients.

AREAA's membership represents a broad array of real estate, mortgage and housing-related professionals that serve the diverse Asian American market. AREAA is the only trade association dedicated to representing the interests of the Asian real estate market nationwide.

Membership includes housing and real estate professionals of all cultural backgrounds and is open to those who support the mission of increasing sustainable homeownership in the Asian community.

Explore China internet market - the world largest online market and EB-5 immigration investment funding resource, To learn the techniques and understand the huge benefits how to utilize Chinese online tools to market, sell and joint venture your U.S. projects to Chinese investors and to reach out the world fifth-largest foreign investment country.

John Li will discuss the issues with operating a website in China, how Chinese investors view information on the Internet in China, access and strategies to help increase your exposure to potential investors in Asia. 

 South Florida based developer Rodrigo Azupura has developed and financed an EB-5 project using his  knowledge and connections in the Latin American market and will describe the process of getting project awareness from South Florida and into Latin American and compare and contrast that with raising funds in Asia, the cultural differences as well as working with agents from different parts of the world. 

India is now regarded as most important market in the world since economic liberalization started in 1991. However, this economic liberalization was for investment in India only. Since 2005, Indian government has open doors for “Investing Abroad” at the corporate and individual level.  Therefore at present time, this makes India more interesting market for any entrepreneur and businessman to look all over again at Indian market for inbound and out bound investment. These are opportunities in all major sectors.
 
Prashant Ajmera, Attorney from India, will discuss the growing interest from Indian investors who are interesting in investing abroad and how to access the large and diverse Sub-Continent market.

 Ying "Springna" Zhao, Chinese Registered Investment Advisor will discuss the culture of Asian investors from the point of view of someone who has lived and worked in both cultures and now advises clients on investments.