The CWI creative process begins by getting to know your business and your stakeholders, to develop solutions that will deliver results. We’re writers and content developers first and foremost with a mission to deploy the right creative, the right words and the right images. Decades of Experience Youthful Passion Diverse Thinking Cost-Effective Creative An Agency Alternative We’re the team that Yahoo turned to when they needed video content for their largest advertisers, We’re the team that drives the marketing communications for the North American sales effort for a global brand tire maker, We’re the team that created the video content service that hundreds of television stations rely upon to help them increase their ratings with original consumer investigative reports. What resonates with Baby boomers is not always meaningful to Millennials. Humor can be the great equalizer, appealing to a broad audience and presenting information in a memorable way. Emotion can be the key to conversion to your brand, product or service. Credibility and intelligence are essential ingredients in the recipe for relationship that is essential to establish digitally and often globally in today’s real world. One of the core ideals of the new Creative Word and Image is to understand the brand’s essential message and core target audience with a laser focus on actions that translate to quantifiable results. We believe quite strongly in knowing who you are trying to reach as an essential starting point. It results in message and platform relevance. The suggestions and strategy we develop are platform neutral in that we believe in taking full advantage of both the best of the free web and the wisdom of the crowds. This means a good strategy should always begin with a presence with purpose on the most powerful and popular social networking sites, and then developing more niche audience or niche purpose focused initiatives.
Alex Shoer's Experience