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ff Venture Capital

Founder Friendly Capital

ff Venture Capital partners with startups that can be the low cost, disruptive player in their respective industry. With the right management team and adequate financing, our companies can grow to become tomorrow's leaders. Our goal is to build great companies and generate significant returns for our partners: management teams and investors alike.

We are generalists, not specialists, preferring to invest in growth where we find it and to not box ourselves into the theme du jour, where the rest of the crowd is flocking. This flexibility is part of our success at generating industry leading returns. However, we invest only in areas we understand and know.

Our Record

Since 1999, our partners have made over 150 investments in over 55 companies, and from the beginning we have been highly focused on generating industry leading returns. Among our most successful seed investments that have reached maturity are Cornerstone OnDemand (which raised $137m in a March 2011 IPO, ticker CSOD) and Quigo Technologies (sold to AOL for a reported $340m in 2007). We have a large crop of exciting high growth companies in our portfolios, and we expect to have similar exits as these companies mature and grow.

Just The Right Size

By deliberately running relatively small funds, we are able to better align everyone's interests and be one of a handful of professional investors in smaller, angel-sized rounds. We work hard with our CEOs, as their testimonials show, to help them get to the next level. We also continue to invest in and support our companies in later rounds as they execute their long-term plans.

Accelerating Your Growth

We offer our companies space and a wide range of professional support services to aid in the transformation from scrappy startup to global dominator!

Our partners are experienced entrepreneurs who work closely with our portfolio.  We have founded and built a range of businesses both as stand-alone startups and on the Goldman Sachs platform.  We offer a wide array of services to support our portfolio companies:

  • Finance Acceleration
    Our dedicated finance and accounting team provides a range of financial services to portfolio companies at cost, including: accounts payable/expenses tracking; accounts receivable/revenue tracking; payroll; general ledger; management reporting; and annual tax and financial reporting.  In addition to relieving our companies of a time-consuming burden, this also gives us deep insight into their status and an improved ability to help them plan for the future. We have yet to meet an entrepreneur who is excited to run the accounting for his or her business.

  • Mentors
    Our proprietary network of mentors and consultants work with portfolio companies on an as-needed basis, as unpaid mentors, consultants, board members, and interim executives.

  • Continuous process improvement
    See our conference presentations and classes and blogs for practical advice on how to build your company.  We have invested extensive time, effort and money in identifying best practices for the disciplines necessary to grow a startup, including market research, product development, branding, legal strategy, partner and supplier relationships, PR, hiring and firing, finance, sales and marketing, and fundraising. We periodically hold private workshops for portfolio companies on these topics, led by our team and sometimes outside experts. We also suggest review our curated links on entrepreneurship in general, building an internet startup, selecting a VC, and the New York innovation community.  

  • Fundraising
    We have strong relationships with later-stage venture capitalists who will be important financing partners for you in future funding rounds. We often assist in strategy, negotiation, and execution of future financing. 

  • Discounted services
    We have partnered with over 20 (and growing) service providers specializing in the startup community, including providers of legal advice, development services, testing, infrastructure, public relations, and recruiting.  These companies have agreed to provide discounted services to ff portfolio companies.  Portfolio companies can also use our 5,000 square foot "fitness office" as permanent or temporary office space.

  • Our entrepreneur community
    Through our proprietary online community and our periodic idea dinners, our portfolio CEOs can tap one another for answers to difficult questions. The people who know the most about building great companies are our portfolio CEOs.

  • Access to leading universities
    Our portfolio companies leverage our relationships with leading universities for interns, employees, research projects, and marketing.